It also flips the film's emphasis from the all-female Birds of Prey gang featured in the film to its more recognisable leader, Margot Robbie's Harley Quinn.Īccording to Google's search traffic analysis tool Google Trends, the phrase 'Harley Quinn' has consistently outperformed the phrase 'Birds of Prey' worldwide. Speaking to technology news website The Verge, a representative from Warner Brothers said the name change was part of a "search expansion for ticket sites," making it easier for people to find the movie.įilm and technology experts have interpreted the decision as an attempt to make the film title as search engine friendly as possible, given online search traffic represents a major and growing source of marketing. While movies often go through various name iterations before their release - Pretty Woman, American Pie, and Scream all had different working titles - it is rare for films to undergo a name change after they have already hit cinemas. It is directed by Cathy Yan, written by Christina Hodson ( Shut In, Unforgettable. Unusual for films to change names post-release Birds of Prey ( and the Fantabulous Emancipation of One Harley Quinn), also marketed as Harley Quinn: Birds of Prey, is an action/comedy superhero film based on the comic book characters of the same name, and the eighth installment in the DC Extended Universe. ( Supplied: Claudette Barius/DC Comics)īut the film returned an underwhelming opening weekend during which takings reached $US33 million ($49 million), far lower than the $US50-55 million projections ($74-82 million).
A scene from 2020 film Birds of Prey featuring Mary Elizabeth Winstead, Margot Robbie, Jurnee Smollett-Bell, Rosie Perez and Ella Jay Basco. Pictures film, Margot Robbie (I, Tonya) returns as Harley Quinn, alongside Mary Elizabeth Winstead (10 Cloverfield Lane, TVs.
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